Despite the wide variety of free and paid guest posting platforms and marketplaces available on the web, promoting a brand or business still remains hard work — yet it is something you cannot succeed without.
The challenge is not simply the number of websites that accept guest posts and press releases, or the high prices (which may actually exceed the marketing budget of a small company or startup). The real issue lies in the authority, trust, and transparency you gain when distributing your content and earning backlinks to your site.
That’s exactly what Collaborator, a PR distribution marketplace, was built for: here you can find trusted websites, fair pricing without markups, and the transparency you need to grow with confidence. But every coin has two sides. Let’s explore both the advantages and disadvantages of Collaborator and see whether it truly helps brands get noticed in the AI era.
What is Collaborator?
Collaborator is a PR distribution marketplace founded in 2017 to help SEO specialists and marketers simplify their workflow by reducing the time spent on manual outreach for links and valuable PR publications.
Since its inception, Collaborator has evolved to expand its catalog, make its interface user-friendly, and add numerous features users need to quickly sort websites according to their specific goals, order article publications, and manage their deals and finances.
As a marketplace, Collaborator is not only for advertisers — it’s also a place to be for Telegram channel and website owners who want to monetize their online portals securely.
Collaborator offers value to both sides: those looking for websites to distribute their content and those who own high-quality portals accepting guest posts.
Collaborator’s benefits for SEO experts, marketers, and PR specialists
Let’s start with a detailed look at the pros and cons of Collaborator for SEO experts seeking link-building opportunities and PR specialists looking to publish press releases about their company, clients, or services.
How extensive is the catalog offered by Collaborator?
To date, Collaborator’s catalog offers over 38,000 hand-picked websites and 3,000 Telegram channels from more than 150 countries and in 50 languages, providing users with lots of promotional and link-building opportunities.
The number of websites available in the catalog is continually growing. The counter showing how many websites are added daily can be seen above the catalog.
Cons: Although there are thousands of websites, some specific niches have limited options.
Which SEO metrics can you see right in the catalog?
You can review real data and analytics for each website directly in the catalog, including Ahrefs and Majestic metrics. Even more importantly, thousands of websites are verified via Google Analytics and Google Search Console. That allows you to analyze audience geography, clicks, and impressions, helping you make a well-informed decision and ensure you reach your target audience.
Is it easy to find the right website for content placement on Collaborator?
Yes, it’s easy to find the website where you want your article published, thanks to a user-friendly interface and dozens of filtering options. With Collaborator, finding the right platform for guest posting is simple.
You can filter websites by country, language, niche, SEO metrics, price, and other parameters, and even customize the display order of columns in the catalog to match your needs. This way, you spend far less time searching for the ideal website donor.
Below is an example of how you can quickly sort websites verified via GSC — and even filter them by your preferred number of clicks and impressions.
In addition, you can save your filter settings and activate the Search Agent, so the system will notify you whenever new websites matching your criteria are added to the catalog.
How can I find competitor backlinks on Collaborator?
The “My Lists” feature on Collaborator lets you track and analyze competitor backlinks effortlessly. Users can import domains via CSV or paste them directly, then see which sites are already in Collaborator’s catalog with full metrics like traffic, domain rating, and pricing.
For websites not yet in the catalog, the marketplace notifies you when they’re added, with updates sent via email. This feature streamlines backlink research, helping SEO specialists identify opportunities quickly and efficiently.
In addition, Collaborator offers an automatic competitor analysis feature. You can track key SEO metrics of your competitors and discover the sites where they’ve built backlinks.
With this feature, you can add up to 10 competitors to your project, view detailed metrics for each one, see which domains they have backlinks from that are available in the catalog, and use this data to optimize your link building strategy.
You’ll also receive a report once a month about new competitor backlinks, giving you a steady flow of opportunities to strengthen your profile and stay one step ahead of the competition.
How long does it take to publish an article through Collaborator?
Typically, content is published within two days. Publishers who can publish exceptionally fast are marked with a special “Fast Publication” icon, making them easy to spot in the catalog.
Cons: Some publishers may still delay an order. If that happens, you can directly contact them through built-in internal messenger or reach out to Collaborator’s support team, which is available 24/5 and from 9 AM to 9 PM on weekends.
Does collaborator offer placement guarantees?
Yes, Collaborator offers a free 3-month guarantee for each publication, with the option to purchase an extended one-year guarantee. The guarantee protects your article against deletion or non-indexation. If any issues remain unresolved, you can initiate arbitration.
Can I make changes in a live article?
Collaborator’s “Edit Published Articles” feature allows advertisers to request changes to live content, such as updating anchor texts, links, or other details. Some website owners can offer this feature for free, while others charge a small fee, typically 5–20% of the deal cost.
Requests are submitted directly through the dashboard, and site owners can accept or reject them.
Cons: Not all publishers offer this service; in many cases, you will need to pay a fee for changes; and there is a chance your request may be rejected.
Can I work with a team on Collaborator?
Absolutely, yes. Collaborator is designed for both teams and individuals. To make SEO or marketing team workflows easy and efficient, the marketplace offers a Master Account. With it, you can:
- Create subaccounts for your colleagues and employees
- Assign roles with individual logins and passwords for each team member
- Grant different levels of access to different projects
- Manage multiple projects and client finances
- Receive special discounts
Collaborator’s benefits for publishers
Collaborator isn’t just for link builders and marketers, but also for website and Telegram channel owners looking to monetize their online presence. By joining the marketplace, you gain access to a large pool of advertisers from around the world who are actively seeking high-quality platforms for content placement. It means more opportunities to earn revenue from your website or channel while maintaining full control over the content you accept.
6 reasons to use Collaborator for your online portal monetization:
- Transparency: You can clearly see the type of content being requested.
- Direct communication with advertisers: Reach out to discuss order details directly.
- Easy management of multiple projects: Website and channel owners can organize incoming requests, track ongoing publications, and manage payments—all from a single, user-friendly dashboard. That saves time and reduces the hassle of manually managing multiple advertisers, making the process much smoother.
- Flexibility: Set your own rules, pricing, and availability for content placement, ensuring that each collaboration fits your platform’s standards and audience.
- Timely notifications: Stay informed about new orders so you never miss potential opportunities.
- Multiple payment methods: Choose the option that suits you best.
Additional benefits — free SEO tools
Collaborator, a PR distribution marketplace, also provides a range of free SEO tools, including the Bulk URL Checker Tool, Bulk Domains Search, and Racoon SEO Link Checker, which makes checking backlinks quick and easy.
Built for SEO professionals and marketers, Racoon gives you instant insights into link attributes like dofollow, nofollow, and sponsored status, as well as indexing information. You can even jump straight to the exact spot of a link on a webpage, saving you from tedious manual searches or digging through code.
One of the best features is the ability to export all your link data — including page URL, anchor text, link URL, and status — directly to Google Sheets, making tracking and reporting a breeze.
Racoon also lets you focus your checks by including or excluding specific domains, giving you a fully tailored experience. It’s especially helpful if you’re managing multiple backlinks, as it cuts down on time and effort spent monitoring link placements.
Overall, the Racoon SEO Link Checker is a simple but powerful tool that makes backlink management faster, easier, and more efficient for anyone working in SEO or link building.
Final thoughts
Collaborator proves to be a trusted marketplace for both marketers and publishers. For SEO specialists and PR professionals, it streamlines the process of finding high-quality websites, managing backlinks, and publishing press releases — all while providing transparent data and useful features like filtering, Search Agent notifications, and competitor backlink tracking in the catalog.
For website and Telegram channel owners, Collaborator offers a reliable way to monetize their platforms. With full control over published content, personally set prices, and easy management of multiple projects, publishers can turn their portals into consistent revenue sources while maintaining quality and standards.
While no marketplace is without minor drawbacks — such as limited niche options or occasional delays from publishers — Collaborator’s user-friendly interface, verified metrics, and support make it a dependable choice in the competitive world of PR distribution and link building.
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