Timing matters more than ever on LinkedIn, and not just for your audience. Adobe Express just surveyed over 600 business owners and marketers to figure out when posts get the most attention. Their findings suggest many professionals might be getting their timing wrong.
Most marketers stick to posting on Mondays and late mornings. But according to the study, Fridays and early mornings might actually drive the best results in terms of likes, comments, and shares.
This article explores how timing impacts performance on LinkedIn and what marketers can do to make their content hit harder.
Short on time?
Here’s a table of contents for quick access:
- When marketers post on LinkedIn (and why it matters)
- Early birds vs. late risers: what the engagement data shows
- How to improve your LinkedIn content strategy with smarter timing
- Top cities tracking LinkedIn timing trends
Patrecia Meliana
When marketers post on LinkedIn (and why it matters)
According to Adobe Express’ June 2025 survey, nearly three-quarters of respondents (72%) said the time of day they post directly impacts their post’s performance.
Most marketers prefer to post during the late morning hours (9 a.m. to 12 p.m.), assuming their audience is alert and active after the workday kicks off.
As for days of the week, Monday is the most popular (70% of respondents post then), followed by Wednesday (62%) and Friday (60%). This aligns with a “start-strong” content rhythm common in B2B teams, but the engagement data tells a different story.
Patrecia Meliana
Early birds vs. late risers: what the engagement data shows
Even though marketers tend to post in the late morning, that time slot delivers fewer average likes (95 per post) compared to earlier windows. Posts published between 6 a.m. and 9 a.m. received a stronger average of 111 likes.
But here’s the real surprise. Friday posts consistently perform the best, averaging 125 likes, 36 comments, and 19 shares. Late night and early morning posts also received the highest number of shares (18 per post), suggesting that unconventional timing might work in your favor.
Marketers might be underestimating the power of end-of-week content. With decision-makers winding down and reflecting, Friday could be a sweet spot for high-visibility content, especially when paired with scroll-friendly formats like carousels, recaps, or announcements.
How to improve your LinkedIn content strategy with smarter timing
If you’re managing a brand or B2B campaign on LinkedIn, here are three strategic takeaways from this data:
1. Reconsider the Monday-first mindset
It’s tempting to schedule everything for the start of the week, but the highest average engagement actually happens on Fridays. Consider moving key thought leadership posts or campaign announcements to the end of the week when audiences may be more relaxed and receptive.
2. Post earlier in the day, even if it’s a grind
Late morning may be popular, but early morning content sees more likes and shares. If your brand can post by 9 a.m. and track performance, you might catch a more focused and less distracted audience.
3. Test your timing, don’t just follow the crowd
The most popular time slots don’t always drive the most engagement. If you haven’t tested alternative days or hours in your social calendar, now’s a good time to start. Use scheduling tools with performance tracking and optimize based on actual results.
Top cities tracking LinkedIn timing trends
According to Adobe Express’ research, professionals in Atlanta, Washington D.C., and San Francisco searched most frequently for “best time to post on LinkedIn” over the past two years.
This hints at a growing interest in timing optimization among marketers and executives in competitive metro areas.
Whether you’re working from a coastal city or a midwestern hub, being intentional with your post schedule could give your content a crucial edge.
It’s not just what you post, it’s when
The data is clear. Many marketers post during convenient hours, but the real engagement sweet spots might be earlier and later in the week. As LinkedIn continues to grow as a top platform for B2B engagement, even small adjustments in timing can lead to outsized results.
Now is the time to audit your content calendar, run A/B timing tests, and reallocate some of that Monday morning energy toward Friday mornings before your competitors catch on.
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