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Carmakers have long leaned on sound to sell performance, but Audi UK’s latest campaign with BBH London flips the script. Rather than portraying its RS engines as raw power, the brand has turned them into music. Titled “Engine Symphony,” the campaign reimagines mechanical noise as artistic expression, tapping into the end of the classical music…

Are you starting a new business but haven’t created your logo yet because you lack the design skills? Since you are just starting, you might not have enough budget to hire a professional designer to create a business logo, too. AI has your back. With modern AI logo generators, even non-designers are able to customize…

Netflix’s KPop Demon Hunters has done more than top streaming charts. It has rewritten the rules for how music from fictional characters can dominate global culture. With 236 million views, the film is Netflix’s most-watched release ever, but its soundtrack is what cemented its phenomenon status. The songs didn’t just win over fans. They crossed…

Otley Sailing Club from West Yorkshire, will use the Sunsail’s Funding the Future grand prize of £6,000 to revitalise old Laser dinghies to make sailing more accessible for adult club members. Round the world yachtswoman Dee Caffari and Otley Sailing Club’s Rob McCandless with a Sunsail team member at the Southampton International Boat Show. Credit:…

Ralph Lauren is taking mobile commerce up a notch with the launch of ‘Ask Ralph’, a new AI-powered shopping tool designed to mimic the experience of talking to an in-store stylist, directly from your phone. Available now on the Ralph Lauren app in the US, this chat-based assistant helps users discover complete outfits, style advice,…

After more than a decade off the global marketing stage, Ford Motor Company is making a brand-wide comeback. The automaker has launched “Ready set Ford”, its first global campaign in over 15 years, aiming to modernize its positioning and reconnect with a new generation of drivers. The campaign signals a deliberate shift in strategy for…

Alternative social networks are no longer fringe players. As users grow increasingly disillusioned with traditional platforms like X (formerly Twitter), attention is shifting to new entrants. Many of these are backed by major tech companies or fueled by decentralized, open-source ideals. This article explores Meltwater’s latest analysis of media mentions across these platforms from January…

Mongolia is making a bold bid for global attention, and it’s doing it with cinema. A new three-minute film titled Go Mongolia, developed by Edelman, is taking center stage as part of a high-production push to reframe the country’s image internationally. Streaming now on global news outlets and digital platforms, the film elevates Mongolia’s vast…

Audi’s future Formula 1 team is already racing ahead in brand positioning. Ahead of its 2026 grid debut, the automaker has signed a multi-year partnership with adidas, naming the sportswear giant as its official apparel partner. This article explores what the tie-up means for both brands, how it fits into the broader trend of lifestyle-driven…

Anime has long been Japan’s most beloved cultural export. But across Southeast Asia, it’s no longer just imported fandom. It’s a living, evolving medium shaped by local creators, hybrid aesthetics, and emotionally invested communities. For marketers, this shift is more than a trend. It’s a wake-up call to stop treating anime as visual garnish and…