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Anime has long been Japan’s most beloved cultural export. But across Southeast Asia, it’s no longer just imported fandom. It’s a living, evolving medium shaped by local creators, hybrid aesthetics, and emotionally invested communities. For marketers, this shift is more than a trend. It’s a wake-up call to stop treating anime as visual garnish and…

Serial entrepreneur Benjamin Zenou believes most agencies are approaching AI backwards. Instead of automating tasks, they should be systematizing the expertise that makes them unique in the first place. A year and a half ago, Benjamin Zenou and co-founder Jonathan Moraly sat down and asked themselves a hard question: “If everyone has access to all…

YouTube ads are the most common way for creators to earn money. But they are not always reliable. Sometimes, ads don’t pay much, and earnings can go up and down. Because of this, many creators look for other ways to make money. Some even combine YouTube income with side hustles, like using apps to earn…

Independent adtech company PubMatic is taking Google to court, accusing the tech giant of monopolistic behavior that it claims has stifled fair competition in the digital advertising market. The lawsuit, filed in the US District Court for the Eastern District of Virginia, aims to hold Google accountable for anticompetitive practices that PubMatic says have harmed…

Viral trends may drive clicks, but they’re also driving marketers to the brink. In a new study from Adobe Express, 270 marketers shared what it really feels like to chase engagement in a world where content must be timely, witty, and brand-safe. Often, all at once. From FOMO-driven posts to burnout and AI-generated shortcuts, the…

Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic “breakup shrine” that helps users cut ties, romantic or otherwise, and open themselves to new connections. Inspired by traditional Japanese rituals like enkiri (cutting ties) and otakiage (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused…

Burger King UK has rolled out a new Wagyu burger and is making sure everyone knows just how gourmet it is, with a little help from celebrity chef Gordon Ramsay. But here’s the kicker: he didn’t make it. In a cheeky new campaign called “Not made by Gordon”, created by BBH London, the fast food…

Los Angeles-based OranAI has secured a multi-million-dollar angel funding round to accelerate the expansion of PhotoG, its AI-powered marketing agent. The raise comes at a time when the martech space is crowded with AI-first startups racing to secure enterprise budgets. By putting capital behind its “AI marketing agent” model, OranAI is signaling that it wants…

“We need sustained rain over a number of weeks to recover” say Canal & River Trust experts, as drought causes challenges for boaters, marine businesses, holidaymakers and the UK’s largest canal charity. Excessively low water levels have left hundreds of boats stranded, including Adam McKinstry’s 45ft Oakwood at Gargrave since May Boats have been left…

Outrage spreads faster than joy. In marketing, that means campaigns with celebrity faces can ignite cultural firestorms before a brand has a chance to react. Sometimes the outrage is deliberate. Other times it’s collateral damage. Either way, high-arousal emotion wins on social media, and platform algorithms are happy to fan the flames. This article explores…