Author: admin

Influencer marketing is getting its Moneyball moment, and CreatorDB wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. This article explores the funding, why the company thinks the creator “middle class”…

The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its demerger from Unilever, TMICC is expected to list publicly in Amsterdam, London, and New York by mid-November. The move will create the world’s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates. For brands and…

28-year-old Ella Hibbert is the first British woman to sail solo through the Northwest Passage during her Arctic circumnavigation Ella Hibbert is attempting to sail solo around the Arctic Circle Ella Hibbert has joined an elite group of sailors who have successfully sailed solo through the Northwest Passage. The 28-year-old RYA Yachtmaster Instructor and PADI…

Premier Marinas has confirmed the acquisition of boatfolk’s 11 marinas – bringing its combined portfolio to 22 sites across the UK The formerly boatfolk-run Haslar Marina is among those now under the ownership of Premier Marinas. Credit: boatfolk Premier Marinas has announced the acquisition of boatfolk for an undisclosed sum. The acquisition has been funded…

Netflix is cracking open the doors to programmatic advertising, and Amazon Ads is holding the keys. Starting Q4 2025, advertisers using Amazon’s demand-side platform (DSP) will gain direct programmatic access to Netflix’s ad-supported tier across 11 major markets including the United States, United Kingdom, Germany, Japan, Australia, and more. The move marks a significant shift…

Sephora is leaning into inclusivity with a campaign that goes beyond product marketing and into brand values, centered on individuality, cultural nuance, and self-expression. Its latest effort, The Perfect Shade For You, is now live across 10 countries in Asia Pacific, including Australia, India, and Indonesia. This article explores how the campaign taps into consumer…

What does it take to grab and hold consumer attention in today’s fragmented media environment? YouGov’s latest Advertiser Impact Q2 2025 report offers a clear snapshot. It reveals the brands with the biggest jumps in Ad Awareness across Australia, India, Indonesia, Singapore, and Thailand. Global giants like Amazon and Coca-Cola made the list, but so…

Uber Eats just took home an Emmy, but the real win might be what the campaign reveals about smart, culturally tuned advertising in 2024. This article explores why the Emmy-winning Uber Eats ad starring Succession’s Brian Cox resonated with both viewers and voters. It also breaks down what marketers can take away from its blend…

Ray-Ban is pushing deeper into youth culture with its latest campaign, “Ray-Ban.EXE,” launched in Seoul on September 4. The project marks a notable shift for the iconic eyewear brand, tapping into Korean pop culture, webtoons, and tech-fueled storytelling to resonate with a global Gen Z audience. This article explores how Ray-Ban.EXE positions the brand at…

The Starbucks Frappuccino wasn’t just another drink launch. When it debuted in 1995, it was a calculated bet on indulgence, seasonal flair, and youth culture. Thirty years later, it’s not only still around but has become shorthand for self-expression and cultural relevance. This article explores how the Frappuccino moved from a summer experiment into a…