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In a job market increasingly shaped by artificial intelligence, workers are not just watching from the sidelines. They are making serious moves. A new national survey from Southeastern Oklahoma State University shows that Americans are investing in their futures by retraining, switching industries, and rethinking how they engage with work. This article breaks down key…

Generative AI tools like ChatGPT, Perplexity, and Gemini are reshaping how users search, and publishers are getting cut out of the equation. Instead of clicking through to websites, users get instant AI answers, bypassing the monetization funnel entirely. This article explores the emerging frameworks media companies are proposing to reclaim revenue lost to AI-driven platforms.…

Sally Slater represents an unusual trajectory in the marketing world. A bestselling fantasy novelist turned AI marketing strategist, she recently co-founded InnovAItion Partners, an AI-native consulting firm focused exclusively on professional services firms. Her background spans content strategy, full-stack marketing, and innovation leadership at The Bliss Group, a full-service marketing communications agency, where she served…

The beauty industry has long leaned on influencers, but today’s most impactful creators aren’t necessarily the ones with the biggest followings. They’re the ones building trust, pushing for inclusion, and turning niche knowledge into community-driven impact. A new wave of beauty creators, each with fewer than 4 million TikTok followers, are commanding real influence and…

Spotify is leaning all the way into fan culture with its second wave of the Fan Life campaign. This time, it’s bringing global superfans to life with stylized short films and a sharper focus on real-world rituals. From busloads of Pitbull cosplayers in suits and sunglasses to Sleep Token devotees spray-painting lawn flamingos black, Spotify’s…

Reaching Gen Z means understanding more than just their digital behavior. It requires fluency in subcultures, meme cycles, and how identity, creativity, and community intersect. Usually, with a playlist in the background. SiriusXM Media’s 2025 Real Sound of Gen Z playbook does more than outline listening habits. It offers a tactical roadmap for brands trying…

ChapStick is making a serious push to stay relevant in a crowded wellness and personal care market, and it’s starting with a social-first strategy. The legacy lip balm brand has appointed Croud and Born Social as its full-service social media agencies of record (AORs) in the U.S. The move signals a clear pivot. ChapStick wants…

From Australia to Thailand, the grocery aisle is changing fast. As economic pressure and digital tools reshape buyer behavior, shoppers across APAC are more value-driven than ever. They are prioritizing price, switching retailers, and leveraging promotions to stretch their grocery budgets. A new report from YouGov, The Rise of Value Shoppers: APAC Grocery Retail Report…

Dating app fatigue is real, and Bumble is feeling it. With declining revenue, layoffs, and Gen Z losing patience with endless swipes, the company is rebranding itself around a timeless message: love is worth believing in. This article explores Bumble’s global “For the Love of Love” campaign, the product updates behind it, and what marketers…

TikTok trends can feel like a nonstop race.  They’re crucial for staying relevant, but chasing every trend that comes and goes is exhausting and doesn’t always guarantee results.  For brands targeting Gen Z, Millennials, and younger generations, blending into these customer profiles often means dedicating time and effort to jumping on—or even creating—trends. The good…