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If you’re still planning media channel by channel, you might be doing it wrong. The Trade Desk’s new report, “The Untapped Opportunity of Omnichannel”, backed by neuroscience and behavioral research, finds that omnichannel campaigns consistently outperform traditional multichannel approaches across nearly every key metric. This article explores the latest findings from The Trade Desk and…

With more than 15 years in B2B communication, David Friedman combines strategic thinking with technical understanding. He has created premium inbound content for technical Nordic brands such as Smartoptics, in collaboration with agency Crescando, and IT consultants including Columbus. For security group Gunnebo, he has written internal and executive communications, contributing to intranet, LinkedIn, and…

Instant noodle giant Nongshim is getting in on the K-pop game, and it’s doing so with the help of Netflix. The Korean food brand has announced a global collaboration with the streamer’s animated series K-pop Demon Hunters, spotlighting characters like Lumi, Mira, and Joy across a new lineup of limited-edition snacks and sauces. But this…

Golf is experiencing a renaissance, and this time it is not just about business executives sealing deals in private country clubs. Gen Z has entered the picture, and they are changing the sport into a casual, inclusive, and surprisingly effective space for networking, mentoring, and team engagement. For brands, agencies, and PR teams, this shift…

Marco Dautel has spent two decades in PR and communications leadership, from agency roles at Grayling and Edelman to corporate positions at Jochen Schweizer. His latest venture—The CommsTransformer, a solo consultancy launched last year—embodies a philosophy that runs counter to how most professionals approach AI: rather than chasing efficiency gains, Marco focuses on using artificial…

Jake Rundell has built his career at the intersection of storytelling and technology, scaling content operations at both PlaytestCloud (a mobile game user research platform) and ecoligo while maintaining the strategic thinking that separates effective marketing from mere content generation. As Content Marketing Manager at ecoligo, he leads content strategy for the Berlin-based solar-as-a-service company…

Pop Mart is betting that smaller toys could drive bigger returns. At its 2025 half-year performance briefing, founder Wang Ning teased the launch of a mini version of its best-selling character, Labubu. The downsized blind box collectible is expected to drop within the same week, with use cases expanding from bag charms to mobile phone…

If you are posting YouTube Shorts without considering timing, you could be leaving millions of views on the table. Adobe’s latest analysis shares the best time to post on YouTube Shorts. The study shows that timing can make the difference between decent numbers and breakout performance. This article explores the study’s findings on optimal posting…

Marketing is undergoing its biggest transformation since digital advertising. Capgemini reports that 71% of organizations expect their talent profiles to change within three years due to GenAI. This shift represents more than just adopting new tools—it’s a complete reimagining of how marketing work gets done. More than 75% of marketers worldwide integrate some form of…

Ralph Lauren is leaning into animation to reintroduce a decades-old mascot to a new generation. The luxury brand launched its first animated short film, The Polo Bear Chronicles: Operation Black Tie, on YouTube last week, featuring its beloved Polo Bear in a six-minute narrative of charm, elegance, and lighthearted intrigue. This article explores why Ralph…