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Ralph Lauren is leaning into animation to reintroduce a decades-old mascot to a new generation. The luxury brand launched its first animated short film, The Polo Bear Chronicles: Operation Black Tie, on YouTube last week, featuring its beloved Polo Bear in a six-minute narrative of charm, elegance, and lighthearted intrigue. This article explores why Ralph…

Most commercial real estate (CRE) decisions rely on fragmented and outdated data, and investors know it. Realmo, a new player in the property analytics space, wants to change that. The company has launched a Location Insight feature designed to help CRE stakeholders better evaluate a property’s real potential. By using interactive maps layered with foot…

AI tools are everywhere in marketing, but most teams are still just scratching the surface. That is the takeaway from a recent survey by Fractl and Search Engine Land, which gathered responses from over 1,000 marketers and consumers. The study aimed to understand how AI is reshaping content discovery, strategy, and consumer trust in the…

Hans Bunes has spent over two decades helping Fortune 500 companies and emerging B2B tech firms solve a problem most don’t realize they have: they’re chasing the wrong customers. As co-founder of Bunes & Ferenczi, a boutique advisory service based in Stockholm, Hans specializes in using AI and machine learning to help companies identify their…

Kathy McGovern knows the frustration of being promised AI solutions that don’t deliver. As Vice President of Product at Access Development, she oversees email marketing campaigns that reach millions of users monthly—but with a unique twist that most AI tools can’t handle. Access Development operates what the company describes as North America’s largest private discount…

HI-CHEW is doubling down on gamified brand engagement. The Japanese candy brand is back in Fortnite Creative for its third year running. This time, it brings mini-games, collectible rewards, and a creator competition designed to turn fan experiences into permanent branded maps. Powered by Super League and executed alongside agency Carmichael Lynch, the campaign runs…

Artificial intelligence, especially generative AI, has gone mainstream faster than any previous technology and is reshaping industries from media to medicine. Booking.com’s Global AI Sentiment Report 2025 shows just how deeply consumers are engaging with AI and how skeptical they remain about trusting it. The report, based on a survey of more than 37,000 people…

Brands now have more power to fight impersonators and misleading ads across Facebook and Instagram. Meta has rolled out major updates to its Brand Rights Protection tool, giving businesses new ways to report scam ads, even those that don’t use their logos or trademarks directly. The move comes as part of Meta’s broader crackdown on…

Gap is tapping into Gen Z’s music-driven style language with a new campaign fronted by Katseye, the pop girl group known for their bold personalities and global fanbase. Called “Better in Denim,” the Fall 2025 campaign doesn’t just sell jeans. It celebrates individuality, confidence, and cultural fluency, soundtracked to a Y2K anthem. Fresh off their…

If you’re still optimizing for Google first, you might already be missing Gen Z. New research from Fractl and Search Engine Land reveals a major behavioral shift. Among 18 to 24-year-olds, 66% use ChatGPT to find information, compared to 69% who still use Google. The numbers are nearly even. This article explores how generative AI,…