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The US is wired, literally. According to Meltwater’s 2025 Global Digital report, 93.1% of Americans are online, mobile broadband has hit 100% of mobile connections, and over 73% of the population now uses social media. But while the top-line numbers are impressive, the story beneath the surface is even more important for marketers looking to…

In a move that blends snack-time rituals with performance culture, OREO has partnered with K-pop girl group BABYMONSTER for a limited-edition Southeast Asia campaign. The launch introduces more than just a new cookie flavor. It repositions the iconic ‘Twist, Lick, Dunk’ routine as a full-blown fan experience, complete with music, dance, and offline activations. @oreo_indonesia…

Meta is launching a paid subscription in the UK that lets Facebook and Instagram users over 18 opt out of ads. Starting soon, users will receive dismissible notifications offering the choice to subscribe or continue using the free, ad-supported experience. The move aligns with recent guidance from the UK’s Information Commissioner’s Office (ICO), as Meta…

Indonesia’s digital landscape continues to expand in 2025, but the momentum looks uneven. While the country now counts 212 million internet users and 143 million social media identities, key platforms like TikTok and Messenger are seeing significant declines in ad reach. This suggests shifting user behaviors and recalibrated algorithms behind the scenes. This article explores…

In a bold blend of commerce and cause, Sephora and Rare Beauty are once again aligning their marketing calendar with World Mental Health Day. Their latest collaboration, running from 10 to 12 October 2025, reactivates the annual “Make a rare impact” campaign. This year, the focus is on Rare Beauty’s fine fragrance line, with all…

Mastercard is making a serious play for digital advertising budgets with the launch of Mastercard Commerce Media, a global ad network built on its payments infrastructure and massive consumer data pool. This article explores how the financial giant’s media ambitions could reshape how brands approach performance marketing, particularly in retail, travel, entertainment, and everyday spend…

Golden Week 2025 is becoming a key growth engine for Asia’s luxury and hospitality industries, driven by affluent travelers from Mainland China. According to a recent survey by MDRi, 98% of respondents, each with liquid assets exceeding RMB 7 million, plan to travel during the national holiday. Hong Kong and Singapore are emerging as the…

Pizza Hut is dialing up brand consistency across global markets with a newly refreshed logo, quietly introduced in August across the UK, Canada, and South Africa. The new design leans into the past while signaling forward motion. The iconic red roof remains, but the typeface now features a slanted, italic look that gives it a…

Meta is about to make your conversations with AI part of your advertising profile. Starting 16 December, the tech giant will begin using interactions with Meta AI—its generative assistant available via text or voice—as another signal to determine what ads and content users see across its apps, including Facebook and Instagram. This article explores how…

Between tight deadlines and tighter budgets, most professionals are stuck trying to balance today’s job demands with tomorrow’s career goals. Upskilling sounds good in theory, but a new national survey commissioned by Youngstown State University (YSU) shows that good intentions aren’t always backed by action. This article explores the findings from YSU’s questionnaire of 1,000…