Author: admin

The long-brewing TikTok drama may have finally found a resolution, at least on paper. President Donald Trump has approved a US$14 billion deal that will keep the video platform operational in the United States but under a drastically different ownership structure. Backed by enterprise tech company Oracle, private equity firm Silver Lake, and the Abu…

Maybelline New York is rewriting one of the most recognizable beauty jingles in the world, and it is doing so with Miley Cyrus as the voice behind the refresh. The brand has named the pop star and culture disruptor as its new global spokesperson, anchoring a campaign that revives the decades-old “Maybe she’s born with…

Denim icon Levi’s has teamed up with Disney and Pixar for a new limited-edition collection marking the 30th anniversary of Toy Story, the first fully computer-animated film. The collaboration taps deep into nostalgia, turning fan-favorite characters into collector-worthy fashion pieces that fuse American Western style with playful cartoon details. This article explores how the Levi’s…

With ChatGPT and other AI engines siphoning off web traffic, some publishers are taking matters into their own hands. They’re building AI-powered answer engines that live directly on their sites. These tools are designed to mimic the chatbot experience without sending readers elsewhere. This article explores the emerging trend of branded publisher AI engines, what’s…

Kipling is leaning hard into playfulness this season. With its FW25 collection, the brand is rolling out “Follow your monkey,” a new global campaign that puts its iconic monkey mascot front and center. Not just as a keychain, but as a core branding character.  This article explores how Kipling’s campaign leans into emotional branding, what…

OpenAI is rolling out its largest brand campaign yet for ChatGPT, and this time, the AI company is ditching the tech-first narrative. Instead, it’s embracing real, human-centered stories—from finding a recipe for date night to planning a sibling road trip. Following a visually abstract Super Bowl debut earlier this year, OpenAI’s new campaign marks a…

A new global study from VML reveals a troubling disconnect between consumer expectations and brand performance in digital commerce. The Future Shopper 2025 report, based on responses from over 25,000 shoppers across 16 countries, shows that even after years of digital transformation, brands still struggle to deliver on the basics: value, speed, trust, and seamless…

The British Fashion Model Agents Association (BFMA) is drawing a line in the digital sand. In its new campaign, “My face is my own,” the group is demanding stronger protections for models against unauthorized use of their likeness by AI tools. This article explores what the petition means for marketers, why image rights in fashion…

Choosing a name for your business used to mean checking if it looked good on a sign. Now, it starts with checking if the .com is available. Your domain name isn’t just your web address. It’s the foundation of your brand online. If you get it wrong, people can’t find you. If you get it…

A domain name is one of those choices that seems simple until you actually sit down and try to make it. It can feel like naming a child, except you’re also trying to impress search engines, look good on a business card, and avoid spelling disasters. The truth is, a good domain can either open…