Author: admin

Choosing a name for your business used to mean checking if it looked good on a sign. Now, it starts with checking if the .com is available. Your domain name isn’t just your web address. It’s the foundation of your brand online. If you get it wrong, people can’t find you. If you get it…

A domain name is one of those choices that seems simple until you actually sit down and try to make it. It can feel like naming a child, except you’re also trying to impress search engines, look good on a business card, and avoid spelling disasters. The truth is, a good domain can either open…

Tea brand CHAGEE is turning heads with its latest cross-market collaboration, and it’s not just the product doing the talking. Partnering with collectible toy brand POP MART and its character Hacipupu, CHAGEE has launched a limited-time “Green grape milk tea” alongside an immersive, tennis-themed pop-up campaign that blends beverage culture with lifestyle engagement. This article…

What happens when your ad strategy prioritizes platforms your audience doesn’t actually prefer? That’s the tension playing out in Kantar’s Media Reactions 2025 report, a global study combining insights from nearly 21,000 consumers and 1,000 senior marketers across 30 markets. At a time when digital ad budgets are under pressure to deliver real results, Kantar’s…

Running an online business in Poland is primarily about logistics, efficiency, and customer satisfaction, not just selling products. For many entrepreneurs, outsourcing these tasks to a fulfillment warehouse is the simplest way to scale while keeping operations lean. Let’s explore why fulfillment centers are becoming the go-to option for growing businesses in Poland. Allegro fulfillment…

Canadian non-profit Kids Help Phone (KHP) is tapping into the emotional power of music, specifically The Beatles’ 1965 classic Help!, to amplify the voices of struggling youth in its latest campaign. This article explores how KHP is using a globally recognized song to destigmatize mental health conversations, the data behind the campaign, and what marketers…

The Biden administration is reportedly finalizing a landmark deal that could put the TikTok algorithm under American control. This is the engine behind TikTok’s powerful content recommendations and one of the most valuable pieces of its global infrastructure. The proposed agreement, still pending formal confirmation, would shift oversight of the app’s US operations, board structure,…

The New York Times is putting AI to work in its newsroom, but not to churn out copy. Instead, the editorial team is experimenting with AI as a behind-the-scenes tool for tackling giant, complex datasets that would be impossible for reporters to handle on deadline. Zach Seward, the Times’ editorial director of A.I. initiatives, leads…

Sailors and boaters are being asked to report lobster pot and fishing gear entanglement and sightings of poorly marked static gear around the UK coast, as part of efforts to gather more information about the scale of the problem A fouled prop can strip gears in the gearbox, so make sure the boat is thoroughly…

Another major publisher is taking Google to court. Business Insider has filed an 89-page lawsuit accusing the tech giant of unlawfully monopolizing the digital advertising ecosystem, claiming it has systematically suppressed competition and diminished publisher revenue through its tightly integrated ad tech stack. This article explores the key allegations, places them in the broader context…