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Forget serene product shots or feel-good montage ads. Apple just blew up a pirate ship to prove a point. The Cupertino tech giant dropped a cinematic one-minute spot titled “The ultimate pro” to launch its iPhone 17 and iPhone 17 Pro. But the real story here isn’t just visual flair. The campaign anchors on a…

Every company needs to protect its image and stay relevant. One of the simplest tools to do that is a press release — a short, structured announcement meant to attract media attention. But format alone doesn’t get coverage. Journalists only bite if it sounds like a story worth telling. A product launch. A corporate move.…

A new white paper by GrowthOps sounds the alarm on the growing disconnect between social media’s original purpose and its current state. Titled “Putting the social back into social media,” the report highlights how once-intimate platforms have become algorithm-driven, artificial, and increasingly distrusted by users. For marketers, this shift isn’t just academic. The paper lays…

In 2025, B2B marketers are expected to increase their budgets, with 65% reporting budget increases in 2024 and anticipating further growth in 2025. Interestingly, 51% of these marketers are facing less ambitious KPI demands, suggesting a shift towards more sustainable and realistic marketing goals.  Additionally, the adoption of AI in marketing is on the rise.…

Google is rolling out a fresh wave of AI-driven marketing tools just as retailers and brands gear up for the holiday season. The company’s latest announcement centers on AI Max, a new beta feature that powers search ads inside AI summaries rather than just keyword matches. The move signals Google’s determination to anchor advertising directly…

In the battle for mobile screen time, ByteDance’s enterprise tech arm BytePlus has found a new ally: the rising short-form K-drama platform Soonshot. The two have joined forces to deliver AI-personalized, bite-sized Korean dramas to fans across Southeast Asia and beyond. This article explores how Soonshot is fusing AI, fandoms, and K-culture to build a…

Amazon just took another big step in the agentic AI race, this time aimed at helping sellers automate the grind of eCommerce management. In a move that could reshape how marketers and brand operators manage their presence on Amazon, the tech giant has upgraded its Seller Assistant tool into a fully-fledged AI agent. This 24/7…

Amplitude just dropped a bold roadmap for where AI is headed, and what it spells out isn’t just another hype cycle. The 2026 AI Playbook, backed by insights from execs at Amplitude, Glean, and Factory, outlines six predictions that could reshape how marketing, product, and tech teams work together or fall behind. This article breaks…

Anthropic is stepping into the advertising spotlight with its first major campaign for Claude, the company’s flagship AI assistant. Titled “Keep Thinking,” the brand campaign casts Claude as a thinking partner for problem solvers in tech, research, and business. This marks a turning point in how top AI players market themselves. With OpenAI making a…

Just as Apple geared up for its iPhone 17 launch, Google made its move with a playful Instagram video starring Pixel and iPhone in a field of chickens. The Pixel 10 Pro ad doubles as a cheeky jab at Apple and a showcase of Google’s AI tool, Gemini. The video opens with iPhone failing to…