Category: Uncategorised

Dating app fatigue is real, and Bumble is feeling it. With declining revenue, layoffs, and Gen Z losing patience with endless swipes, the company is rebranding itself around a timeless message: love is worth believing in. This article explores Bumble’s global “For the Love of Love” campaign, the product updates behind it, and what marketers…

TikTok trends can feel like a nonstop race.  They’re crucial for staying relevant, but chasing every trend that comes and goes is exhausting and doesn’t always guarantee results.  For brands targeting Gen Z, Millennials, and younger generations, blending into these customer profiles often means dedicating time and effort to jumping on—or even creating—trends. The good…

A shift is happening inside ad agencies, and it’s quietly changing the makeup of the industry. Young workers under 25, once a dependable talent pool for entry-level roles, are dropping out of the sector. The data shows this isn’t just a blip. Figures from the U.S. Census Bureau and the Bureau of Labor Statistics show…

After nearly breaking the internet with a floral engagement announcement alongside Taylor Swift, NFL star Travis Kelce is now co-headlining a new kind of launch. This time it’s fashion. American Eagle has partnered with the Kansas City Chiefs tight end and his lifestyle brand, Tru Kolors, for a limited-edition 90-piece collection. With drop dates timed…

The Singapore-based FairPrice Group (FPG) just opened its most AI-ambitious outlet yet. It includes smart carts that talk, a digital wine sommelier, and employee-facing content agents that can spin up campaign assets 100 times faster. The launch, done in collaboration with Google Cloud, marks the latest evolution of FPG’s “Store of tomorrow” program and shows…

As AI hype cools and enterprise pressure heats up, McKinsey’s January 2025 report Superagency in the Workplace paints a revealing picture of where businesses really stand with generative AI. The good news? Employees are already embracing gen AI tools. The bad? Just 1% of companies say they’ve reached AI maturity, where adoption is scaled and…

Modern dating isn’t just about swipes anymore. It’s about the emotional spiral that comes with waiting for a reply, misreading emojis, and overthinking every match. Tinder’s latest campaign, “Crush feelings,” leans all the way into that chaos and exaggerates it with purpose. This article unpacks how the brand has crafted a surreal, five-part campaign that…

Singapore Airlines is changing how customers redeem rewards, and the ripple effect goes far beyond seat upgrades. Starting 1 November 2025, KrisFlyer members will need more miles for certain premium cabin redemptions. At the same time, the airline is introducing a new “Access redemption” category, which offers more seat availability but at mileage rates that…

Cyprus and the United Arab Emirates (UAE) are top of mind for global founders. Both jurisdictions offer founder-friendly tax regimes, rapid company registration, and strong infrastructure for digital businesses. But as accessible as they may seem, actually incorporating in either location often reveals a tangle of paperwork, tight compliance rules, and tricky banking timelines. That’s…

The solo travel market is no longer a niche. A new report from Scoot, “Unpacking the Solo Travel Trend”, reveals that nearly 40% of the airline’s 2024 bookings were for single passengers, underscoring a regional shift in how people approach travel. The whitepaper, based on survey data from 5,000 respondents across five Asia-Pacific (APAC) countries,…