Category: Uncategorised

Pokémon fans in Singapore were treated to more than just a game launch last weekend. They became part of the campaign itself. To mark the arrival of Pokémon Legends: Z-A, the brand turned Orchard Road into an interactive guessing game by bringing its iconic “Who’s that Pokémon?” quiz to life. This article explores how Pokémon…

Singapore’s Ministry of Digital Development and Information (MDDI) is taking a new and more emotionally raw approach to public health messaging. Teaming up with TBWASingapore and several government agencies, including the Ministry of Health (MOH), Health Promotion Board (HPB), and Health Sciences Authority (HSA), MDDI launched a national campaign that puts real victims at the…

Legacy gaming IP Neopets is attempting what few brands can achieve: reviving a forgotten internet icon by turning nostalgia into a strategic growth lever. At the Digital Marketing Asia event in Hong Kong, Neopets CEO Dominic Law laid out a clear plan to bring the 25-year-old franchise back to life. Once home to over 150…

RPGs remain a dominant force in global mobile gaming, but rising user acquisition costs and shifting player behavior are forcing developers to rethink how they drive in-app purchases. According to Mintegral’s latest report, despite bringing in over 40% of global IAP revenue in 2024, the RPG genre saw a 12% year-over-year revenue drop in Q2…

As AI adoption races ahead across Southeast Asia, monday.com is making its case for how teams should actually use it. The global work management platform has launched a 360° brand campaign in Singapore, aiming to show businesses how AI can help, not hinder, daily operations. With a mix of out-of-home placements, character revival, and regional…

Garuda Indonesia is taking its “Sky explorer” IP further with a fresh twist: a cross-industry marketing push that unites air travel, automotive, FMCG, and youth-centric storytelling into one cohesive brand universe. In its latest iteration, the airline has partnered with Mitsubishi Motors and OT Group to create a campaign that connects experience, movement, and consumer…

B2B buyers in Asia-Pacific are speeding up their purchase journeys, connecting with vendors earlier, and making decisions faster than they did just a year ago. That’s one of the standout takeaways from Green Hat and 6sense’s 2025 APAC B2B Buyer Journey Research Report. Based on insights from 632 organizations across the region, the report outlines…

Bad days happen, and today might just be that day.  A PR crisis can strike from anywhere — a viral social media post, a product issue, or even a comment from an executive. When a crisis hits, the first 24 hours are critical. How you respond will determine the extent of the damage.  This guide…

A martech stack, short for marketing technology stack, refers to the collection of technology-based tools that marketers use to plan, execute, and measure their marketing campaigns. This ensemble of software can range from email marketing platforms, CRM systems, analytics tools, to social media management apps, each playing a crucial role in the seamless execution of…

Salesforce just pulled back the curtain on its most ambitious AI upgrade yet: Agentforce 360. Billed as a platform to close the “agentic divide” between humans and AI agents, it marks a turning point in how the company envisions productivity, marketing, and CX at scale. Unveiled at Dreamforce 2025 in San Francisco, Agentforce 360 is…