Category: Uncategorised

At Salesforce’s Dreamforce 2025, PepsiCo made one of the boldest AI declarations yet: by the end of 2026, the global brand plans to be fully “agentic AI-first” across every part of its business. Translation for marketers? AI isn’t just for chatbots or ad targeting anymore—it’s becoming core to how enterprise strategy, operations, and innovation are…

The communications landscape has fundamentally transformed in recent years, driven by data analytics, artificial intelligence, and an unprecedented volume of digital content. PR professionals now operate in an environment where every campaign, every message, and every media interaction can be measured, analyzed, and optimized for maximum impact. Yet despite these technological advances, many organizations still…

As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple 2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers…

Microsoft just launched a limited-edition Crocs bundle to mark its 50th anniversary, tapping deep into 2000s nostalgia with references to Windows XP, Clippy, Internet Explorer, and even the Recycle Bin. The collaboration pairs custom Crocs with Jibbitz charms and a Bliss-themed drawstring bag, turning one of the most recognizable desktop wallpapers into a fashion statement.…

Lay’s just peeled back the layers of its identity, unveiling the biggest brand redesign in its nearly 100-year history. This rebrand is not just a visual upgrade. It is a strategic move to reframe the narrative around real ingredients and where they come from. This article explores how Lay’s is reconnecting with its roots, what…

AI adoption is surging, but trust still lags. That’s the top-line insight from Qualtrics’ newly released 2026 Consumer Experience Trends Report, which surveyed over 20,000 consumers across 14 countries. The report confirms what many CX leaders have suspected: most businesses are deploying AI to save costs, not improve experiences, and customers can tell. One in…

In a crossover that merges toy culture with fine art, the Museum of Modern Art (MoMA) and Mattel have unveiled their first-ever capsule collection. The limited-edition lineup of toys and collectibles is inspired by modern art icons. The partnership is a multi-year global agreement that brings Mattel’s collectible-first platform, Mattel Creations, into alignment with MoMA’s…

Domino’s is back in the spotlight, but not for a wild pizza topping or delivery stunt. This time, it’s all about branding. The global pizza chain has unveiled its first full brand refresh in 13 years, and it’s designed to make every customer interaction, from the pizza box to the app interface, feel more craveable.…

Forget fancy campaigns. The key to rocking a cross-border marketing strategy is making your brand relevant through smart localization. Localization is a game-changer for big brands building a presence in new markets. Think Alibaba, Netflix, Coca-Cola, even Google – they all mastered localization in their content marketing. Done right, localization smooths your international expansion and…

Workforce management platform Factorial just dropped its new AI agent, ONE, aimed at helping business teams ditch repetitive admin and focus on actual performance. From streamlining payroll to fast-tracking PTO approvals and talent onboarding, Factorial’s bet on AI is clear: it’s not trying to reinvent workforce planning, it’s trying to make it disappear into the…