Category: Uncategorised

If you think LinkedIn is just a digital resume, think again. New research from St. Thomas University reveals that Gen Z is using the platform not only to get hired but also to cope with job search stress. And it’s working. Gen Z professionals with polished LinkedIn profiles are three times more likely to receive…

Skincare brand CeraVe has entered the big leagues. Literally. In a newly announced multiyear partnership, CeraVe is now the official skincare and haircare partner of the NBA. With athlete-fronted campaigns, edutainment collabs, and in-game branding built into the deal, CeraVe’s latest move offers a playbook for performance-driven consumer brands looking to break out of traditional…

Spotify is leaning all the way into its brand-meets-education formula. With the debut of “Tunetorials,” Spotify Advertising is turning media strategy lessons into music—literally. This new campaign reframes how-to marketing advice into six original tracks performed by emerging artists. The songs cover topics like building multi-format campaigns, measuring ROI, and leveraging Spotify’s first-party data. Think…

There’s a certain kind of founder or marketer who still believes TikTok success requires high-quality production, influencer deals, and a content calendar crafted like a Netflix release slate. Then there’s Serbiz. The Philippines-based hustle marketplace went viral across the Philippines and Vietnam. Not through paid ads or creative agencies, but by simply showing up daily…

The online travel agency Agoda is going all in on creator partnerships. The company has launched its Agoda ambassador program, offering influencers a new way to earn through affiliate commissions, complimentary perks, and potential campaign features. This article explores how the program works, what it signals about Agoda’s marketing strategy, and what travel and hospitality…

Singaporeans are known for their hustle, but Nestlé’s KitKat wants to slow things down. With the launch of Break Buddies, a new line of limited-edition plushies, the brand is inviting consumers to hit pause on their daily grind and enjoy a moment of downtime. This article explores how KitKat’s lifestyle-driven campaign taps into the rituals…

AI tools like ChatGPT, Claude, and Llama are increasingly doing more than drafting emails or generating social posts. They’re reshaping how marketers build audience personas, speeding up insights that used to take weeks to gather. But there’s a catch: the more lifelike these digital constructs become, the easier it is to over-trust their output. This…

Taylor Swift doesn’t just drop albums. She reshapes marketing playbooks. This time, it wasn’t a surprise record or merch bundle that made waves. Instead, she filled cinemas worldwide with The Official Release Party of a Showgirl, a 90-minute behind-the-scenes feature tied to her 12th studio album, The Life of a Showgirl. With no trailer, no…

Meta just rolled out a new feature called Vibes, and let’s be honest—it’s not exactly what users were asking for. The short-form video feed, now live on the Meta AI app and meta.ai, delivers only AI-generated content. No creators, no influencers, just algorithm-driven visuals ranging from weird to surreal. This article explores what Vibes is,…

French micro voyager Yann Quenet is currently transporting his home-built 4m boat across Canada ahead of a Pacific crossing in the spring Yann Quenet arrived in Canada, stopping at the Magdalen Islands in the Gulf of St Lawrence. Credit: Yann Quenet Yann Quenet has nothing to prove. The Breton solo sailor has already sailed 31,000nm…