Category: Uncategorised

McDonald’s is resurrecting its once-iconic Monopoly campaign in the U.S. for the first time in over a decade. But this time, it’s not just about free fries or a trip to Orlando. It’s also about tapping into the post-scandal energy that made the game infamous and turning that cultural baggage into a strategic hook. Launched…

TV advertising is undergoing a rethink, and it’s not just for household-name brands with Super Bowl budgets anymore. From Calm to Coterie, fast-moving brands are turning to TV to deliver not only awareness, but also performance metrics that hold up to scrutiny. This shift was front and center at Tatari’s Forward 2025 forum, where high-growth…

Edelman is reshuffling its top leadership and doubling down on AI as it seeks to play a larger role in marketing beyond traditional PR. The company’s latest moves aim to realign its structure, tech stack, and talent toward growth opportunities driven by generative AI and the shifting media landscape. This article explores Edelman’s leadership changes,…

TikTok’s operations in Indonesia are back online after a brief licence suspension, ending a turbulent weekend for one of Southeast Asia’s biggest digital platforms. The platform was temporarily blocked for failing to provide data tied to anti-government protests but regained its operating licence within 24 hours after meeting the government’s demands. For marketers and brand…

Marketing agencies are resigning their roles as client-first agents. By 2026, the old model of dedicated creative partners will give way to a more complex, commercial structure. Agencies are evolving into product resellers, media merchants, and tech integrators — not just service providers. That’s the warning from Forrester’s latest “Predictions 2026: Marketing Agencies” report, which…

Mobile learning app Duolingo is taking a new swing at brand advertising, but this time it’s without the annoying interruptions. The company just launched Duolingo Ads, a mobile-first platform featuring playful, character-led formats designed to feel more like entertainment than distraction. This article explores what the launch means for marketers, what sets the platform apart,…

Beer brand 1664 is making a cinematic pivot, and it’s bringing Robert Pattinson along for the ride. The French lager just announced the actor as its new global ambassador, with a visually ambitious campaign on the way in 2026. Directed by Brady Corbet, known for arthouse films like The Brutalist, the campaign promises to reframe…

The US is wired, literally. According to Meltwater’s 2025 Global Digital report, 93.1% of Americans are online, mobile broadband has hit 100% of mobile connections, and over 73% of the population now uses social media. But while the top-line numbers are impressive, the story beneath the surface is even more important for marketers looking to…

In a move that blends snack-time rituals with performance culture, OREO has partnered with K-pop girl group BABYMONSTER for a limited-edition Southeast Asia campaign. The launch introduces more than just a new cookie flavor. It repositions the iconic ‘Twist, Lick, Dunk’ routine as a full-blown fan experience, complete with music, dance, and offline activations. @oreo_indonesia…

Meta is launching a paid subscription in the UK that lets Facebook and Instagram users over 18 opt out of ads. Starting soon, users will receive dismissible notifications offering the choice to subscribe or continue using the free, ad-supported experience. The move aligns with recent guidance from the UK’s Information Commissioner’s Office (ICO), as Meta…