Category: Uncategorised

Indonesia’s digital landscape continues to expand in 2025, but the momentum looks uneven. While the country now counts 212 million internet users and 143 million social media identities, key platforms like TikTok and Messenger are seeing significant declines in ad reach. This suggests shifting user behaviors and recalibrated algorithms behind the scenes. This article explores…

In a bold blend of commerce and cause, Sephora and Rare Beauty are once again aligning their marketing calendar with World Mental Health Day. Their latest collaboration, running from 10 to 12 October 2025, reactivates the annual “Make a rare impact” campaign. This year, the focus is on Rare Beauty’s fine fragrance line, with all…

Mastercard is making a serious play for digital advertising budgets with the launch of Mastercard Commerce Media, a global ad network built on its payments infrastructure and massive consumer data pool. This article explores how the financial giant’s media ambitions could reshape how brands approach performance marketing, particularly in retail, travel, entertainment, and everyday spend…

Golden Week 2025 is becoming a key growth engine for Asia’s luxury and hospitality industries, driven by affluent travelers from Mainland China. According to a recent survey by MDRi, 98% of respondents, each with liquid assets exceeding RMB 7 million, plan to travel during the national holiday. Hong Kong and Singapore are emerging as the…

Pizza Hut is dialing up brand consistency across global markets with a newly refreshed logo, quietly introduced in August across the UK, Canada, and South Africa. The new design leans into the past while signaling forward motion. The iconic red roof remains, but the typeface now features a slanted, italic look that gives it a…

Meta is about to make your conversations with AI part of your advertising profile. Starting 16 December, the tech giant will begin using interactions with Meta AI—its generative assistant available via text or voice—as another signal to determine what ads and content users see across its apps, including Facebook and Instagram. This article explores how…

Between tight deadlines and tighter budgets, most professionals are stuck trying to balance today’s job demands with tomorrow’s career goals. Upskilling sounds good in theory, but a new national survey commissioned by Youngstown State University (YSU) shows that good intentions aren’t always backed by action. This article explores the findings from YSU’s questionnaire of 1,000…

ChatGPT isn’t just answering product questions anymore. OpenAI just introduced a new feature called Instant Checkout, letting users purchase products directly inside ChatGPT conversations. Starting this week, the feature is available to ChatGPT Plus, Pro, and Free users in the US. It supports purchases from Etsy sellers, with Shopify merchants like Glossier, SKIMS, Spanx, and…

A new kind of Reel is stretching across Instagram feeds, literally. The platform’s latest viral trend, dubbed the thinnest video or 5120 x 1080 cinematic Reel, is redefining the boundaries of mobile content. Instead of the standard full-vertical format, creators are now cropping their footage into ultra-wide, panoramic slices that cut off the top and…

A new Hilton study reveals a major trend shaping travel behavior in Asia Pacific: sports and entertainment are now core to how people plan their trips. As Formula 1, music festivals, and stadium tours grow in regional influence, hotels are no longer just booking rooms. They are curating experiences. This article explores how Hilton is…