Category: Uncategorised

Viral trends may drive clicks, but they’re also driving marketers to the brink. In a new study from Adobe Express, 270 marketers shared what it really feels like to chase engagement in a world where content must be timely, witty, and brand-safe. Often, all at once. From FOMO-driven posts to burnout and AI-generated shortcuts, the…

Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic “breakup shrine” that helps users cut ties, romantic or otherwise, and open themselves to new connections. Inspired by traditional Japanese rituals like enkiri (cutting ties) and otakiage (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused…

Burger King UK has rolled out a new Wagyu burger and is making sure everyone knows just how gourmet it is, with a little help from celebrity chef Gordon Ramsay. But here’s the kicker: he didn’t make it. In a cheeky new campaign called “Not made by Gordon”, created by BBH London, the fast food…

Los Angeles-based OranAI has secured a multi-million-dollar angel funding round to accelerate the expansion of PhotoG, its AI-powered marketing agent. The raise comes at a time when the martech space is crowded with AI-first startups racing to secure enterprise budgets. By putting capital behind its “AI marketing agent” model, OranAI is signaling that it wants…

“We need sustained rain over a number of weeks to recover” say Canal & River Trust experts, as drought causes challenges for boaters, marine businesses, holidaymakers and the UK’s largest canal charity. Excessively low water levels have left hundreds of boats stranded, including Adam McKinstry’s 45ft Oakwood at Gargrave since May Boats have been left…

Outrage spreads faster than joy. In marketing, that means campaigns with celebrity faces can ignite cultural firestorms before a brand has a chance to react. Sometimes the outrage is deliberate. Other times it’s collateral damage. Either way, high-arousal emotion wins on social media, and platform algorithms are happy to fan the flames. This article explores…

Influencer marketing is getting its Moneyball moment, and CreatorDB wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. This article explores the funding, why the company thinks the creator “middle class”…

The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its demerger from Unilever, TMICC is expected to list publicly in Amsterdam, London, and New York by mid-November. The move will create the world’s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates. For brands and…

28-year-old Ella Hibbert is the first British woman to sail solo through the Northwest Passage during her Arctic circumnavigation Ella Hibbert is attempting to sail solo around the Arctic Circle Ella Hibbert has joined an elite group of sailors who have successfully sailed solo through the Northwest Passage. The 28-year-old RYA Yachtmaster Instructor and PADI…

Premier Marinas has confirmed the acquisition of boatfolk’s 11 marinas – bringing its combined portfolio to 22 sites across the UK The formerly boatfolk-run Haslar Marina is among those now under the ownership of Premier Marinas. Credit: boatfolk Premier Marinas has announced the acquisition of boatfolk for an undisclosed sum. The acquisition has been funded…