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Most B2B marketers are using AI to make themselves dumber. They’re engaging in what Joel Zorrilla calls “cognitive offloading”—asking ChatGPT to write a blog about B2B marketing, copy-pasting the result, and wondering why it tanks. “It’s going to have a lot of mistakes. It’s not going to have data to back it up. It’s going…

Perplexity, the fast-growing AI search startup, has brought its Comet browser to Android. The launch marks a significant step in the company’s expansion strategy, aiming to reimagine how people browse, search, and shop online using AI. After debuting Comet on desktop earlier this year, Perplexity is now delivering many of those same assistant-driven capabilities to…

Staying ahead in email marketing requires more than just a compelling subject line. Email marketing remains one of the most effective tools in the digital marketing landscape, with an average return on investment (ROI) of $36 to $40 for every $1 spent. This effectiveness is further highlighted by the fact that 30% of marketers rank…

New data from Pew Research Center suggests that Elon Musk’s X (formerly Twitter) isn’t fading as fast as many in the industry might think. While it’s no longer among the top social media platforms overall, it continues to dominate its niche: short-form, real-time social apps. This article explores how X’s staying power compares to emerging…

Just weeks before Australia’s strict new underage social media rules go into effect, the national online safety regulator has added Twitch to the list of platforms banned for users under 16. Pinterest, however, was left off the list. This raises fresh questions about how platforms are evaluated under Australia’s Social Media Minimum Age (SMMA) framework.…

Singapore telco Singtel is proving that you don’t need an official tour sponsorship to dominate concert season. Ahead of BLACKPINK’s highly anticipated shows, the company rolled out a month-long experiential activation that blurs the line between telco, tourism, and fandom. View this post on Instagram A post shared by Joseph Tan 陈水铭 (@josephtansm) Dubbed “The…

With buyer journeys getting longer and outreach becoming more competitive, strong lead generation has become one of the most important pillars of modern marketing. In 2026, teams aren’t just looking for more contacts — they’re looking for better data, smarter automation, and tools that help them personalise at scale. AI-powered workflows, intent signals, and multichannel…

As AI-generated content spreads across platforms, spotting synthetic prose is becoming both harder and more essential. For marketers, PR pros, and comms teams tasked with protecting brand voice and content integrity, knowing what feels off is no longer enough. This article explores how Wikipedia’s volunteer editors have quietly created one of the most useful tools…

The Yachting Journalists’ Association (YJA) has announced the winner of the 2025 Young Journalist of the Year Award and has unveiled its new mentoring scheme Lydia Mullan, winner of the YJA Young Journalist of the Year Award 2025 with nominees Freya Terry (right) and Loreto Rodriguz (second from left) and YJA chairman Katy Stickland. Credit:…

Coach is no longer just a leather goods brand. It is building an entire lifestyle universe designed to appeal to Gen Z. Think immersive spaces, nostalgic design, themed cafés, and even a repurposed Boeing 747. This article explores how Coach is evolving from traditional retail into full-blown experiential marketing, why this resonates with younger consumers,…