Category: Uncategorised

Coach is no longer just a leather goods brand. It is building an entire lifestyle universe designed to appeal to Gen Z. Think immersive spaces, nostalgic design, themed cafés, and even a repurposed Boeing 747. This article explores how Coach is evolving from traditional retail into full-blown experiential marketing, why this resonates with younger consumers,…

ChatGPT is no longer just a solo experience. OpenAI has introduced group chats, a feature that lets users bring others into the same AI-powered conversation. Available to Free, Go, Plus, and Pro users in Japan, South Korea, Taiwan, and New Zealand, the tool is expected to expand globally after initial feedback. This article explores how…

Social media isn’t just a brand awareness play anymore. It’s the new storefront for small businesses. A recent survey by Signs.com reveals how users really interact with business content online and what makes them trust, stop scrolling, or hit the buy button. Whether you’re leading B2B content strategy or managing multi-brand accounts, these insights can…

Huawei Device has unveiled a global brand campaign called “Now is yours,” signaling a strategic shift from touting innovation to building emotional resonance with younger consumers. Launched across Asia, Europe, Latin America, the Middle East, and Africa, the campaign positions Huawei not just as a tech leader but as a lifestyle companion. By putting empathy…

In a spicy new twist on celebrity endorsement, Nongshim has enlisted K-pop heavyweight aespa as the first-ever global ambassador for its flagship Shin Ramyun brand. This move kicks off a multifaceted marketing blitz aimed at boosting the brand’s cultural cachet and shelf presence outside of South Korea. This article explores how the aespa partnership aligns…

Bright sunshine and light winds made for a gentle start as the 145-strong fleet of yachts and multihulls ranging from 34ft to 81ft left Las Palmas de Gran Canaria, for a 2,700-mile voyage across the Atlantic. The crew aboard the 14.8m Skiathos at the start of the Atlantic Rally for Cruisers 2025. Credit: Paul Wyeth…

A new timing study from Adobe Express is giving marketers and creators hard numbers to back their Facebook content strategies. After analyzing over 40,000 posts from the top 100 Facebook creators on Social Blade, Adobe has pinpointed the exact hours and days that drive maximum engagement. For brands chasing likes, shares, or sheer visibility, this…

Visa is riding the K-pop wave in its latest brand push, launching a regional campaign with BLACKPINK’s Jennie Kim just as fans across Asia prepare to travel for the group’s ongoing world tour. Titled Road to Ruby, the video-led campaign dropped unannounced on November 21 and urges viewers to “travel like Jennie,” aligning seamlessly with…

K-pop meets gameplay again in PUBG Mobile’s latest immersive campaign PUBG Mobile is betting big on the power of music-led fan experiences with its latest brand activation featuring global K-pop sensation BABYMONSTER. Available in-game through January 5, 2026, this renewed partnership marks the second time the battlegrounds have doubled as a concert stage, fusing pop…

Marketers love talking about AI, but B2B buyers are already living in it. According to the newly released Superpowers Index 2025 from Dentsu, more than 77% of B2B purchase journeys now use AI — and not just at the research stage. From onboarding to renewal, AI is driving faster, smarter, more personalized interactions that buyers…