Category: Uncategorised

Spotify is cranking up the volume on its audiobook ambitions this summer, and it’s not doing it quietly. With a campaign that draws parallels between bingeable books and addictive tracks, the streaming platform is making audiobooks feel less like homework and more like headliners. This article explores how Spotify’s campaign blends music fandom logic with…

The rise of AI in content production is no longer just a tech trend. It is now impacting bottom lines in measurable ways. A new study by Raptive, the ad network behind publishers like Stereogum and Half Baked Harvest, found that audiences are quick to lose trust in content they believe is machine-made. In a…

Two orcas spotted off the UK’ waters off the south-west coast are not part of the pod which is responsible for rudder interactions and yacht damage off the Portuguese and Spanish coasts and the Strait of Gibraltar, it has been confirmed. The Vega pod’s two female members, C001 and C002, spotted in UK waters for…

Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…

TikTok is rolling out a new advertising feature that lets brands track what users do after clicking an ad, even after they leave the app. The tool, called Engaged Session, aims to fill the gap left by increasingly restricted pixel-based tracking, offering marketers a way to measure meaningful interactions while maintaining user privacy. This article…

After months of watching OpenAI and Perplexity lock in high-profile licensing deals with major publishers, Google is finally moving to secure content for its own AI training. The company is reportedly reaching out to 20 national news outlets as part of a licensing pilot project. This article unpacks Google’s sudden pivot, the competitive pressure behind…

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…

Google is experimenting with machine learning to estimate users’ ages and automatically shield minors from inappropriate ads and content. It is a move designed to strengthen its youth safety protocols, but it could also shake up how marketers in regulated sectors target audiences across Google platforms. Google has rolled out its new “age assurance” feature…

Google just posted another big quarter, and AI is at the heart of it. Alphabet, Google’s parent company, reported US$96.4 billion in Q2 revenue, up 14% year-over-year and ahead of Wall Street expectations. With a full slate of AI product rollouts, including advanced search enhancements, creative tools like Veo 3 and Gemini image-to-video, and a…

Fresh from her record-setting round-UK and Ireland circumnavigation in a 1975 Albin Vega 27, disabled yachtswoman Jazz Turner is seeking a boat and sponsorship to take on the WorldStar Race 2026. Do you have a 35-40ft long keel boat with a ketch, cutter or sloop rig that Jazz can borrow? Photo credit: Jazz Turner Adventurer…